ideate design has a specific “reason for being,” to centralize and leverage access to creativity to provide the critical foundational framework that guides the entire design process

after growing a successful traditional design practice, Kevin KAZUHIRO YOSHIDA realized THAT a disproportionate demand on his time for management was diluting his VALUE during the most important AND formative stages of the design process

kevin founded ideate based on a business model that is designed to deliver highest value to its clients, increasing both the quantity and quality of creative output AND providing direct access to its primary asset, kevin’s strategic creativity

during the early stages of design, experience is critical; a decentralized design process, present in most traditional design practices, dilutes clarity and flexibility; ideate focuses on a centralized design process defined by experienced and tactical design thinking that quickly reveals areas of opportunity and rapidly clarifies the path forward